Against the backdrop of an increasingly complex and volatile global economic environment, the mini excavator leasing market is rising at an unprecedented rate, becoming a new growth point for the construction machinery industry. In the face of this trend, Deli Heavy Industries, a leading domestic heavy machinery company, recently organised a high-profile internal strategy meeting, aiming at discussing in-depth the opportunities and challenges of the mini excavator leasing market, as well as planning for the company’s future development path in this field.
The meeting gathered elites from the top management team of Deli Heavy Industry, technology research and development department, marketing experts and industry analysts, etc., who conducted an in-depth analysis and heated discussion on the current situation and future trend of the mini excavator rental market. Participants agreed that with the acceleration of urbanisation and the continuous promotion of infrastructure construction, coupled with the increasingly stringent environmental protection policies, mini excavators, due to their high flexibility and wide range of applicable scenarios, have shown great potential in a variety of business modes, such as short-term rental, long-term rental and project contracting.
The chairman of Deli Heavy Industry emphasised at the meeting: ‘We must follow the pulse of the market and grasp the golden development opportunity of the mini excavator leasing market. This not only requires us to continuously innovate in product technology to improve the intelligent, energy-saving and environmentally friendly performance of the equipment, but also to build a flexible and diverse leasing service system to meet the diversified needs of customers.’ He proposed that the company will increase investment in research and development, launch more customised products to meet the needs of the leasing market, and at the same time optimise the service process to improve customer experience, to build Deli Heavy Industry’s core competitiveness in the mini excavator leasing market.
The meeting also conducted in-depth discussions on how to strengthen cooperation with leasing platforms, explore the online and offline integration of the leasing model, and establish a perfect mechanism for the evaluation and disposal of used equipment. The head of the market department attending the meeting said, ‘We will actively explore strategic cooperation with famous leasing platforms at home and abroad, and make use of big data, cloud computing and other technical means to achieve accurate matching of supply and demand and improve leasing efficiency. At the same time, we will also pay attention to the circulation and remanufacturing of used equipment to extend the product life cycle and promote the recycling of resources.’
In addition, Deli Heavy Industries also plans to strengthen communication and cooperation with global counterparts by organising industry forums and participating in international exchanges, so as to jointly promote the healthy development of the mini excavator leasing market. The company believes that through this series of strategic deployment and innovative initiatives, Deli Heavy Industries will open up a new world in the field of mini excavator leasing and provide global customers with more efficient, convenient and economical construction solutions.
The holding of this internal meeting marks that Deli Heavy Industry has officially blown the horn to enter the mini excavator rental market. With the gradual implementation of the strategic plan, Deli Heavy Industry is expected to occupy a leading position in this emerging market and lead the industry in the direction of greener, smarter and more efficient!