The rapid growth of China’s excavator export sales is a symbol of the country’s strength, but also the result of continuous innovation and development of enterprises. In the days to come, we have reason to believe that Made in China will continue to play an important role globally and contribute to the development of the world economy.
The increase in overseas market demand provides a broad space for China’s excavator exports. Infrastructure construction in North America, Europe and Southeast Asia is in full swing, with a strong demand for high-efficiency and low-cost construction equipment. In addition, the promotion of the ‘Belt and Road’ initiative has also brought new opportunities for Chinese enterprises. Many participating countries have increased their investment in infrastructure, further stimulating the demand for Chinese construction machinery products.
The company’s internationalisation strategy and the improvement of its service network have also contributed to the success of the initiative. Taking Liu Gong as an example, the company has set up seven sales regions worldwide, covering 102 countries, with a strong after-sales service system that can respond quickly to customer needs. This close-to-market service model enhances customer trust and promotes the brand’s international development.
It is worth mentioning that the rise of cross-border e-commerce platforms provides new sales channels for SMEs. Shandong Hightower Machinery Group Co., Ltd. has achieved remarkable results by opening a live broadcasting room through Alibaba’s international station and using live e-commerce to promote its micro and small excavator products. This not only broadens sales channels, but also enhances the brand’s international visibility.
Looking ahead, with the continuous progress of technology and international market demand continues to increase, China’s export sales of excavators are expected to continue to maintain the growth trend. At the same time, enterprises also need to pay attention to changes in the international political and economic situation, and flexibly adjust their market strategies to cope with potential challenges.